Explore Cappi Forneria's fresh branding and visual identity, blending classic Italian elements with a modern, irreverent twist.

Cappi Forneria, a culinary gem, has recently undergone a revitalizing transformation, courtesy of the branding and visual identity experts at Feitoria. This vibrant rebranding endeavor, guided by the principles of irreverence and refinement, has breathed new life into the Forneria, amplifying its appeal and fortifying its presence in the bustling food scene.

The refreshed identity retains the core essence of Italian culinary tradition while infusing it with a playful, contemporary edge. A clever play on words, the new tagline "forneria" is not just a nod to the establishment's name but also a strategic move to streamline online searchability and social media engagement.

The heart of this rebranding is the new logo, a typographic marvel that embodies the brand's personality. The ligatures, mimicking the stringy cheese of a pizza or a hearty pasta dish, are a subtle yet powerful visual metaphor that speaks volumes about the authentic Italian dining experience Cappi Forneria offers.

Complementing the logo is a carefully curated color palette, inspired by the rich hues of Italian cuisine. This palette, combined with a blend of classic and informal typography, creates a visual symphony that resonates with both tradition and modernity.

The visual identity extends beyond the logo and color palette. A series of unique signatures, designed for seamless integration across all brand touchpoints, have been developed. These signatures not only enhance brand recognition but also open up exciting possibilities for future merchandise, paving the way for Cappi Forneria's foray into the lifestyle market.

Adding a touch of whimsy to the brand's visual language are exclusive illustrations by Guilherme Santana. These illustrations, depicting the joy and lightness of savoring Italian cuisine, infuse the brand with a playful personality. The versatility of these illustrations allows for the creation of dynamic compositions, further enriching the brand's visual communication.

Cappi Forneria's revamped branding is a testament to the power of thoughtful design in elevating a brand's identity. By artfully blending tradition with a modern, irreverent spirit, Feitoria has crafted a visual identity that is both timeless and refreshingly contemporary.

See the full case study on: https://feitorialab.com/cappi-forneria

Branding and visual identity artifacts