I have seen and feature so many posts on custom made alphabets. These typography experiments and explorations ranged from awesome 3D to very contemporary graphic design ideas.
It's always incredible to see designers pushing the envelope from time to time. Being a fan of 3D works is one thing but the folks from Snask went beyond even more with a summer campaign for Fazer. Taking their motto of being "unconventional" to a whole new level especially when the client brief is simply and as I quote: "...make drop dead gorgeous handmade typography". Please enjoy this stunning case study.
The campaign was communicated in Finnish. Here at Snask we´re Swedes, meaning that we aren't 100% sure what it says in each piece. But what we are 100% confident about, is that design wise, it looks fantastic. It´s almost perfection. All props and typography were handmade by Snask in our studio in Stockholm. In the end, we helped out creating still life photography and stop motion, and the material was used in tv, social media, point of sales and retail.
Snask is Not-your-typical agency currently based in Stockholm, Sweden. They strived themselves to challenge the industry by doing and think differently. Unconventional ideas, real emotions and charming smiles.
Agency: Hasan & Partners
Created by: Snask
Photographer: Carl Dahlstedt
For more information: http://snask.com