Explore our take on branding and packaging design, blending transit motifs with chocolate indulgence, crafted by YuJian Huang.
In the realm of branding and packaging design, few projects manage to encapsulate functionality and aesthetic appeal quite like YuJian Huang’s recent venture into chocolate branding. His work presents an intersection where the taste of luxury chocolates meets the dynamic world of transportation hubs. Huang has ingeniously mapped the chocolate experience onto the color-coded world of transit, where each flavor is not just a treat for the palate but also a journey through a city's veins.
The design adopts a minimalist palette where green is not merely green—it’s the lifeline of the subway system, pulsating with the city’s rhythm. Purple stretches beyond a royal hue, embodying the bus network, a carousel of urban life. Black transcends its classic elegance to represent the vast, interconnected web of the airport. These colors serve not just as eye-candy but as storytellers, each narrating a different facet of the commuter's daily escapade.
Huang’s creativity extends to typography, where the ‘sticky fonts’ concept comes to life. These fonts are not static; they are designed to interact, connect, and cling to one another, reflecting the interconnectedness of the transit systems they represent. This characteristic allows for a playful and versatile brand identity that can adapt and morph, much like the bustling transit hubs it draws inspiration from.
The fusion of design elements here is purposeful, evoking a sense of place and taste simultaneously. It’s a testament to Huang’s thoughtful approach that these elements coalesce into a coherent, impactful brand experience. The packaging becomes more than a container; it’s a ticket to a multisensory journey, inviting the consumer to embark on a flavorful ride through the city’s chocolate-lined streets.
Huang's work is a masterclass in minimalist design, where less is indeed more, and every element serves a function. The result is a branding and packaging design that’s not just seen but experienced, promising to transport chocolate aficionados to a world where every bite is a destination.
Branding and packaging design
For more information make sure to check out YuJian Huang on Behance.