Colorful Brand Identity for Cafe Buho

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Futura . is a design studio based in Mexico and they shared an awesome and very colorful brand identity project for Cafe Buho, a coffee shop located in Chile. They took inspiration from urban art and the Chilean muralist movement. Their reinterpretation is based on the "costumbrista" art and in the style of the streets and history of this country. They project it by elevating the coffee process, from the farmer who sows and harvests, as well as all those involved, to the customer who drinks a cup of coffee.

Cafe Buho, a coffee shop with a different With the approach of using a bright color palette and geometric shapes, the designers from Futura.  managed to create a brand that attracts attention, which is timeless but appeals to new markets. A different, original and disruptive brand that captivates the consumer.

The colors are quite modern and the reminds me of Pop Art, especially some of the work of the famous Roy Lichtenstein, however more abstract. Another good reference in terms of inspiration that might have been used was the Brazilian artist Romero Britto.

Brand identity

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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