Pentagram always does a fantastic job redesigning popular brands. The focus is always on simplicity or simplifying these identities from the visual point of view in a way that only Pentagram can do it.
Corporate and brand identity is much more than just graphics, it's all about the strategy and image a company wants to express to their audience. Creating this type of work requires knowledge on an array of design subjects including, color theory, typography, form and materials. For this post I would like to feature the work of a great friend of mine, Roger Oddone. It's the brand identity for a business called Taiama.
Roger says that Taiama is the name of a bird that flies low over the water surface with the lower part of the beak skimming the water foraging for fish.
The shapes and colors of the bird served as inspiration for the stylized symbol of Taiama.
The typeface was based on circular forms that follow the same visual language of the symbol.
About Roger Oddone
Roger is a branding and graphic design based in San Francisco, California. He is Senior Graphic Designer at Google in Mountain View. His work has been featured in magazines around the world and also he is one of the top Behance users in Branding. For more information about Roger visit his Web site at http://www.rogeroddone.com.br/