As a brand, it's never easy to introduce a new identity to your users. So the thing is people never ever like change. To commit your users to a new logo is committing them to new behaviors, vision and etc.
Ugmonk is a maker. We are showcasing today his story behind the craft of a collaboration from a designer to wicked folks (The Black Anchor) making the product all handcrafted. Behind every single product, there's a story.
The beauty of collaboration is that when we play to each other's strengths we're able to bring great products to life that otherwise would have never been made.
"Though the end product looks simple from the outside there's a lot of detail that goes into crafting each piece by hand." - Stephen Jones, The Black Anchor
- Find out more about Ugmonk: http://shop.ugmonk.com
- Follow Ugmonk on Instagram: https://www.instagram.com/ugmonk/
- Seventh Anniversary Set by Ugmonk: http://abduzeedo.com/seventh-anniversary-set-ugmonk