Day & Night Branding

There's a thing I will always do appreciate about  branding is that creating/making a identity takes a lot more process than we always think. When you think of this, you gotta work on the layout, fonts, colours and above all the concept. Once you have that knotted into place, you gotta think about so many packaging items to deal with for which it even becomes more interesting and conceptual work. We would love to share the work from Backbone Branding and branding/packaging for Day & Night Milk concept project.

The idea that begins to act as an independent project worth to be produced and implemented into life. The copyright of this concept belongs to Backbone Branding “ArtStep” LLC and is available for obtainment. Day & Night is a concept project that has a bifacial nature that is injected in each of its design elements. The logo expresses the earth’s rotation with its shape symbolizing the change from day to night. The branding concept expresses the restaurant type that serves its dining during the day and the bar starts to act in the night. This duality of the restaurant living is clearly expressed in the pictured animals, illustrated in two different polarities.



About Backbone

Backbone is a branding studio currently based in Armenia. Having the word: "Branding" in their company name gives them the essence of focusing their work in branding, illustration and packaging.


Art Direction/ Design: Stepan Azaryan
Design: Lilit Arshakyan
Illustration: Anahit Margaryan

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