The book suggestion of this week is about design and how it has helped products to be more than just useful but also pleasant to use. Well-designed products create a emotional bond with the user and therefore distance themselves from the competitors.
The book suggestion of this week is Decisive: How to Make Better Choices in Life and Work by Chip Heath. This book is about making better decisions or at least understanding a little bit more about our decision making process in order to do so.
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?
Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.