Rafael Cardoso shared a beautiful branding and visual identity project for Aghata Valendolf, an architect and interior designer from Dourados, Mato Grosso do Sul, Brazil.
Designed by h3l™, Delegated™ is a Virtual Assistant Digital Platform created for executives at larger companies + entrepreneurs. The project was conceived in 2 stages. The first stage of the branding was created using the symbology of the basic elements applied to the digital communication, messages, tasks, etc. In the second stage of development we focus on the regular preferences of the target provided for the brief. Travel symbology, global communication, digital banks, etc.
We direct the final adjustments on the concept of "timeline" and "tracking". We develop icons that represent continuity, intersections and areas represented by the capital letter of the brand.
The branding is inspired in the clean design and developed over the concept of continuity. Every formal aspect of the language is a rhetoric representation of the lines and pauses with order, elegance, sophistication and visual consistency. The global idea of the identity promote the generic and neutral sense to empower the imagination about the experience delegated in the protagonists.
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