Explore how Deniz’s editorial design embodies calmness and well-being, utilizing the sea’s inspiration.
When the Istanbul-based beauty sanctuary Deniz aimed to craft a serene yet luxurious brand experience, they turned to Olia Vasileva. Vasileva’s approach to the Deniz logo and brand identity design taps into the deep tranquility of the sea, bringing beauty and sophistication together in an editorial design that breathes life into Deniz’s mission.
Design Concept: Calmness Meets Beauty
Deniz, translating to “sea” in Turkish, inspired every facet of the branding. The visual identity leans heavily on nature’s most calming asset—water. The logo itself is a poetic combination of typography and layout, marrying serif and sans-serif fonts. This fusion creates a refined aesthetic, communicating the brand’s dedication to both external beauty and inner well-being.
Vasileva’s editorial design for Deniz hinges on a thoughtfully curated color palette. Turquoise, the hero of the scheme, recalls the sea’s peaceful hues, naturally evoking feelings of serenity and emotional refreshment. Paired with white, which symbolizes purity and simplicity, the palette perfectly reflects Deniz’s goal of providing a light and unburdened atmosphere for beauty treatments. This strategic use of color isn’t just pleasing to the eye—it emotionally aligns with the brand’s core message of hedonistic relaxation.
Typography & Layout: An Elegant Symphony
Typography plays a pivotal role in how the brand is perceived. Vasileva’s decision to blend serif and sans-serif fonts isn’t just about style; it adds an editorial polish, grounding Deniz’s identity in elegance. The subtle contrasts in typefaces and the careful layout mirror the natural ebb and flow of the sea, making the entire visual system feel cohesive and balanced. This typographic choice not only enhances readability but also contributes to a welcoming, luxurious vibe.
The unique layout decisions in the editorial design reinforce Deniz’s sophisticated aura. Vasileva’s approach ensures that every element—whether textual or visual—works harmoniously. This kind of editorial finesse makes Deniz stand out in a sea of generic branding efforts, elevating the beauty experience to one of quiet indulgence.
The Mood: Capturing Hedonistic Tranquility
The Deniz experience goes beyond aesthetics. The editorial design embodies calmness, hedonism, and relaxation. These elements are essential for a brand rooted in providing luxurious self-care experiences. The visual identity, complete with strategic typography and serene color choices, creates an immersive atmosphere for anyone engaging with the brand, be it through digital or physical touchpoints.
The project’s execution is a masterclass in thoughtful editorial design, reminding us that the details make all the difference. By evoking calm and well-being, Vasileva’s branding work allows Deniz to communicate not just what they do but how they make their clients feel.
For a closer look at this design work, visit Olia Vasileva on Behance.
Editorial design artifacts
