Nike Kiss My Airs Campaign is a mixture of motion design and animated coolness designed by Shotopop. A studio based in London, UK focusing their work typography, installation, CGI, stop-motion and more.
We would like to present the work of the mighty folks from Dazzle Ship and their recent motion and branding project for DRL which stands for the Drone Racing League. It’s pretty much saying what this is about! But for those who doesn’t know, it’s a premier drone racing circuit for elite FPV pilots around the world, combining world-class flight skill and proprietary technology for racing.
As it’s starting to air on ESPN2 and soon on Sky Sports (UK), the team has been doing a tremendous work to produces film, experiences and multi-platform campaigns for a diverse roster of clients including: Sony, Red Bull, Heineken, Levi’s and more. Hope you will enjoy the teaser and stills!
From a creative perspective, branding a sport that doesn’t yet exist beyond the imagination of a few individuals was a challenging task. One of the biggest hurdles for Dazzle Ship was striking a balance between educating viewers on the real-world aspect of the sport – this isn’t CG; crashes are real – while transporting them into a futuristic science fiction environment that would represent the experience of drone racing.
DRL is the first-ever professional race series for first-person-view (FPV) drone racing, bringing together the world's best pilots to fly DRL Racer 2 quadcopters head-to-head through neon-lit environments in the quest for the planet’s best FPV pilot. An early DRL YouTube teaser went viral in January, racking up almost two million views with tantalising footage of the exciting new sport. Expect epic courses, high-speed crashes and nail-biting competition when the DRL 2016 season launches in America on Sunday 23 October.
More information: http://dazzleship.com.