Editorial Design Inspiration: WE Magazine


WE is a very well designed business magazine from Sweden. Great typography mixed with photos and a simple grid are the key ingredients for this design done by Swedish graphic designer Mattias Sahlen along with POP Kommunikation.

For more from Mattias Sahlen visit mattiassahlen.se.

WE is SSG's customer magazine consisting of various interviews, articles and news. It is aimed at SSG’s prospective and existing clients as well as stakeholders and opinion-formers. The circulation varies between different issues and for this specific issue it was 12.000 copies – spread over the whole country. The purpose of the magazine is to strengthen the SSG brand and emphasize the advantages of SSG’s concepts and services.

Written by

Paulo Canabarro

I'm a passionate designer at pauxel.com where I focus on helping small business grow online. I'm also an enthusiastic blogger here at abduzeedo.  Say hello on twitter @paul0v2.