Estudio Pum shared an incredible set of illustrations they did for Havianas. If you don’t know Havaians, it’s one of the most popular Brazilian brands in the world. They create the timeless sandals that have been around for decades. I remember growing up wearing them. The most amazing thing about Havaianas is that they really did an amazing job refreshing their brand perception and becoming a desired product. Some of the most amazing campaigns and illustrations I’ve seen were done to promote their product. This post is no exception and Estudio Pum did a phenomenal job preserving the tropical feel through colorful and super stylish illustrations. The agency they work with was AlmapBBDO, Brazil
Pum is a graphic design studio based in São Paulo (BRA) and Barcelona (ESP). We see design as an experience and a learning process, that can be beautifully made and also fill the everyday needs that a professional work requires.