Jun 07, 2016
We have witnessed many major rebrands lately, we can't help to think about Instagram or DC Comics for example. As designers, of course we'll share our thoughts on the matter of the rebrand, it's part of being a good critique and trying to understand what was their concept behind. But we do tend to forget that foremost, people don't ever like change. It's a common reflex but changes are part of an adaptation. Many big companies don't do rebrands just for the fun of it. No! There's a strategy, marketing, social media departments involved on how they should see the important future of their company. We are taking a closer look to the recent update/redesign from the folks at Eventbrite.
How do we modernize and refresh our brand without completely changing it? How do we create a visual system that allows for more creativity and expression? How can we build a design system with purpose and meaning and have it be sustainable?
The whole design team has worked exceptionally hard on developing these preliminary building blocks of our brand design system. And even though they may seem simple, a lot of care and thought went into their creation. We know that these beginning pieces are not some sort of conceptual masterpiece, but that was never our intention. This was a collaborative effort between Brand and Product and UX Design to create something that we could actually use in the evolution of our design system — and something we could call upon to express the personality of the brand.
Eventbrite is one of the largest self-service ticketing platform, they built a platform to allow anyone to create, share, find and attend events. From music festivals, marathons, conferences, hackathons, air guitar contests, political rallies, fundraisers, gaming competitions — you name it!
More about this article: https://blog.prototypr.io/eventbrite-design-an-evolutionary-process-ae4f7cc3949b#.2jr4rrhcr.