Hello World - Programmable Visual Identity
There are many ways to explore ideas for a visual identity project. The traditional way is to find keywords or concepts and sketch ideas to explore those points.
12.03.13
For more information on the talented Uniform visit http://www.uniform.no/prosjekt/festningen/
The sans-serif logotype provides a far more rudimentary contrast to the detail of the images and introduces what could be described as institutional utility, something that also comes through in the salmon coloured paper and simplicity of the menu layouts.
The illustrations appear authentic, likely drawn from historic stock, and have a solid combination of agriculture, livestock, cooking implements, cutlery and tools that draw together the quite disparate experiences of luxury dining and incarceration.
Source: BP&O - Branding, Packaging & Opinion http://bpando.org/2013/11/28/logo-festningen/