Fly By Jing and Little Fat Boy’s Chili Crisp Ketchup fuses Sichuan heat, classic tang, and pop-art packaging into a limited-edition branding masterpiece

The humble ketchup bottle just got a serious glow-up. In a limited-edition collab, Fly By Jing, known for bringing the tingly, numbing magic of Sichuan flavors to global tables, has teamed up with Little Fat Boy, a creative culinary brand rooted in Asian-American nostalgia, to reimagine America’s most iconic condiment. The result? Chili Crisp Ketchup, a spicy-sweet-savory fusion that fuses Fly By Jing’s Original Sichuan Chili Crisp with the familiar tang of classic ketchup. It’s designed to work everywhere ketchup shines: burgers, fries, hot dogs, fried rice, or, frankly, straight from the bottle.

The Flavor Story Meets Visual Identity

This isn’t just about flavor, it’s about identity. What we're picking up from the packaging is a pop-art sensibility, with a confident, eye-catching silhouette of a cowboy hat-wearing figure in vivid red and blue against a cream background. The retro typography nods to vintage Americana while making space for modern playfulness. The Fly By Jing brand band wraps the bottle neck like a racing stripe, fast, bold, and unmistakable while the Little Fat Boy word mark grounds it in creative personality.

The blue flip-top cap pops against the red-brown sauce, signaling both ease of use and an unafraid approach to color blocking in food branding. The result is a piece of kitchen design that we won't be hiding in the pantry but will proudly display on the table.

Limited-Edition Energy

With limited quantities and a “once it’s gone, it’s gone” scarcity, the design leans into collectibility. It’s an edible art object, merging culinary craft with visual culture.

This collaboration is a reminder of how food branding can tell stories beyond flavor tapping into heritage, place, and community while still delivering a product you’ll want to put on absolutely everything.

If you haven’t met Fly By Jing yet, your taste buds are in for a life-changing introduction. Learn more and purchase here.