Shibu PG shared a really cool brand identity project on Behance. We are fans of any project that shares a bit more about the creative process, especially when there are sketches and the translation of them to the digital version.
Elvis Benício and Diego Bolgioni were invited to create a new brand identity for Sweet Films. The goal of this rebranding was to adapt to the new strategic position and vision of the studio and communicate the message to the market. Sweet Films is a Brazilian boutique studio specialized in video production for advertisements. The design solution that they created included dynamic visual elements made up of fresh components and a new typeface.
The final deliverables included a visual identity guideline book, website (UI/UX), stationery and animated signature.
After going through many possible ideas about shapes and graphic concept Diego and Elvis realized that it could be interesting to build a metaphorical connection with a fly (as a client) and something that looks yummy (sweet). From this starting point, everything pumped up in their minds and the process began to be playful, upbeat and consistent. The project was approved with success by the client without any changes. (all in!)
Before / after