Friction Typography


Creating typefaces is a daunting task due to the many challenges behind it. The guys from Animography put together a super cool project titled Friction and made the process appear completely seamless. Friction is a distorted geometric typeface that intentionally puts emphasis on its graphic appearance. The minimalistic core of the typeface is built around geometric shapes. Two secondary layers of graphic elements create more abstract letterforms. The many small moving parts create a feeling of movement that is mesmerizing yet maintains a completely organic look.

Friction is available as Adobe After Effects file for versions CS5 and up, at

  • Design & Animation: Jesper Bolther
  • Audio: Clark Rhee


Friction - Animated Typeface from Animography on Vimeo.

About Animography

Animography is a type-foundry that specializes in animated typefaces. These animated typefaces comes as Adobe After Effects files. They are easy to use, customizable and scalable without any loss of quality.

For more information check out

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.