Geiger Magazine - Editorial Design


Geiger Magazine is a editorial design project created by Mads Thorsoe and it was a school assignment to redesign a magazine. The reason I am sharing this project is because it is an old one, it was shared in 2012, that's 4 years ago. It is fascinating to see that after over 4 years the style is still relevant and applicable today. That's a testament on the importance of simplicity. Dieter Rams famously said, good design is long-lasting. Compare that with software interface and you will understand the difference. I feel that UI design is getting to a level of maturity that will become long-lasting but still there's ways to go till it get to a point like a simple, yet elegant editorial design like this one.

Mads Thorsoe is a graphic designer from Copenhagen, Denmark currently working at ReD Associates NYC. For more information and to check out some more of his work visit

Editorial Design 

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.