Google Material Design Printed Kit by Manual


Today Google announced the name of the new version of Android, the "L" that stands for "lollipop." Among the many new features, one of the most important things with this new release is the new visual language called Material Design, a take on the classic principles of good design combined with the innovation and possibility of technology and science. Manual, a design studio based in San Francisco, created some beautiful promotional work for Material Design that shared during the past Google IO. As a memory refresh, we're happy to share Manual's incredible work here.

Material Design is a visual language recently rolled out across all of Google platforms and devices to provide a unified experience. Google has based this new approach on ‘the classic principles of good design combined with the innovation and possibility of technology and science.’ In conceiving Material Design, Google took inspiration from the material world–paper, layering, space, and light—to create an interface that feels tangible and grounded in reality.

To celebrate the launch at the 2014 I/O Conference, Google’s UXA team challenged us to interpret and encapsulate the Material Design philosophy in a limited edition printed takeaway that was both inspiring and functional.

Celebrating the team’s original inspiration, we created a rich, tactile, and layered printed piece. Our concept was to reinterpret the graphic language of Material Design and present it in a reductive and physical way. The kit communicates a set of intentions and design principles through abstract visual postcards. Special attention to print and production details bring the principles to life. Also contained in the kit is a functional sketchbook that provides different UI templates for interface designers to sketch ideas during the conference workshops.

For more information about Manual check out their work at If you want to learn more about Material Design visit

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.