You guys are fully aware of how I feel about redesigns right? But with the end of the year coming soon, I decided to take a stab at a new perspective.
It's awesome to see web design moving towards the editorial design and also how motion design has huge impact in todays design in general. The Herman Miller redesign concept is an awesome example of beautiful typography, imagery and of course subtle animations to create an elegant and engaging experience.
About the project
Herman Miller redesign concept, providing a highly immersive experience to the user from beginning to end by use of big imagery, quality content, bold typography, clean navigation and slick interactions. This direction could help evolve their eCommerce experience in an effort to drive better conversions.
This project was created by Rahul Bhosale and Jekin Gala. For more information check out https://www.behance.net/gallery/35756911/Herman-Miller