Pinterest, a social media platform has registered 300 million monthly actives, a 30% increase on a year ago. I personally thought people were not using this platform anymore but they still do, great news for Pinterest.
Creating a branding system is always a intricate process, it requires a lot of thinking especially on how to make things look as they are part of a family, sometimes some varitions look better than the other but the overall look and feel should remain familiar. The work that Andrea Alati and Simone Mariano is a great example. The project is titled HITALK - Dynamic Brand Identity and it's awesome to see how they play with the isometric grid and the different variations of style and colors.
Hitalk is an innovative series of events created to share thoughts and experiences.