Drogheria Studio has developed a specific branding project for Baglioni Hotels aimed at emphasizing their special Italian style of hospitality through the free gifts that Baglioni offers to their clients.
Creating a branding system is always a intricate process, it requires a lot of thinking especially on how to make things look as they are part of a family, sometimes some varitions look better than the other but the overall look and feel should remain familiar. The work that Andrea Alati and Simone Mariano is a great example. The project is titled HITALK - Dynamic Brand Identity and it's awesome to see how they play with the isometric grid and the different variations of style and colors.
Hitalk is an innovative series of events created to share thoughts and experiences.