Explore how House of Rooms combines branding and motion design to redefine chair decor aesthetics, aiming for functional elegance in contemporary homes.
In the world of home decor, a new player, House of Rooms, emerges as a beacon of innovation and aesthetic sophistication. Designed by Gianmarco Zanol, this project sets a new standard for chair decor, offering a unique blend of functionality and elegance. Aimed at those who seek distinctiveness in their living spaces, House of Rooms pledges to be the benchmark for contemporary, artsy chair designs.
The design philosophy behind House of Rooms is remarkably straightforward yet profound. By adopting a simple, almost monotone color palette, the project emphasizes its mission to be aesthetically uncluttered. Shades of gray are meticulously chosen to underscore the brand's dedication to understated elegance. This choice not only speaks volumes about their design ethos but also aligns perfectly with the desires of modern homeowners looking for pieces that blend seamlessly into their personal spaces.
A standout feature of the House of Rooms branding is its logo. Ingeniously crafted from the initials of "Home" and "Rooms," the logo encapsulates the essence of the brand in a visually compelling manner. Moreover, the strategic use of neon red, albeit in small scales, serves as a visual landmark. This not only enhances brand recognition but also injects a vibrant contrast into the otherwise subdued color scheme, creating an eye-catching element without overwhelming the senses.
The project's moto, "Your everyday chair awaits your presence. Will you keep it waiting?" speaks directly to the consumer, creating a personal connection and emphasizing the brand's focus on individual experience. It's a call to action, inviting people to find the chair that complements their everyday life, further reinforcing the notion of functional elegance.
House of Rooms is not just about selling chairs; it's about redefining the way we think about and interact with our living spaces. Through meticulous branding and motion design, it presents a compelling vision of what home decor can be — a harmonious blend of beauty and utility. For those in pursuit of something truly unique for their homes, House of Rooms stands as a testament to the power of design to transform spaces and lives.
Branding and motion design artifacts
For more information make sure to check out Gianmarco Zanol website and Behance profile.