Bruno William collaborated with the talented team of Perception NYC developing different concepts, aesthetics and motion tests for one of the ambitious projects of IBM - Project Debater, an advanced Artificial Intelligence technology capable of forming and articulating arguments based on research and facts in real-time.
The main goal and challenge were to create a "persona", a visual representation that was approachable and engaging, also, it needed to be capable of conveying subtle emotions like thought, confidence, humor and disagreement.
Bruno William covered a wide variety of explorations from 2D/3D solutions to Abstract and Experimental while understanding and visualizing what felt right for the Debater.
3D Humanized Busts
Abstract Avatar Representations
- Client: IBM.
- Studio: Perception NYC.
- Creative Director: John LePore.
- Producer: Eric Daly.
- Designer / Animator: Bruno William.
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