Illustration is all about style in my opinion. There are so many different illustrators and each one of them try to add their little signature but they also make sure their references and inspirations are visible.
We are sharing the work of German Kopytkov who is working as an illustrator and a senior visual designer at Google. He has released a set of illustrations for Google Hotel reviews. What's cool about this set is you will recognize similarities in the colors from the Google logo. A visual approach so simple that is down-right valuable in terms of yielding the categories like Couple, Family, Business, Solo and Friends. One of the reasons why I always think it's a great challenge to work on projects with a clear understanding of the brand.
Illustration set for Google Hotels unified reviews