Jun 11, 2018
Today Adobe announced the launch of The Hidden Treasures - Bauhaus Dessau, a campaign that will bring to life nearly century old original typography sketches and unpublished letter fragments from legendary Bauhaus design masters that were rediscovered and completed to inspire the next generation of creatives. Bauhaus Dessau, the world famous school of design, was closed in 1932 by the National Socialist Party leaving behind unfinished masterpieces, created by legendary design masters: Xanti Schawinsky, Joost Schmidt, Carl Marx, Alfred Arndt and Reinhold Rossig.
Typography from Bauhaus Dessau is instantly recognizable. Simple geometric forms, unadorned with serifs. Vibrant, expressive colors. Balanced layouts that convey a clear and direct message. Some of the world’s most celebrated ad layouts, political posters, album covers, and logo designs owe their power to lettering designs created at Bauhaus Dessau.
World-renowned typeface designer Erik Spiekermann led the effort to turn the lost letter fragments and sketches from the Bauhaus archives into complete and fully functional fonts. Working with experts at the Bauhaus Dessau Foundation, he supervised an international team of typography professionals and design students to digitally create five font sets from Bauhaus Dessau designs, with the first two fonts – Xants and Joschmi – based on artwork from Bauhaus designers Xanti Schawinsky and Joost Schmidt, available for immediate download via Adobe Typekit today. Adobe is also launching a series of five challenges over the coming months for the creative community to put these fonts to use.
For more information, please visit The Hidden Treasures – Bauhaus Dessau website.