Discover Amplie's innovative branding strategy designed to simplify financial management and enhance user trust.
In the competitive world of financial technology, branding plays a critical role in establishing trust and clarity. Amplie, a company designed by Victor Berriel and supported by illustrator Lorena Giostri, exemplifies how effective branding can drive a company’s mission. Amplie’s goal is clear: to consolidate multiple credit cards into a singular, user-friendly experience that simplifies financial management and expands purchasing power.
At the heart of Amplie’s branding is the color blue, a deliberate choice to evoke feelings of trust, tranquility, and solidity. These qualities are essential for a brand focused on simplifying complex financial tasks. The logo, a modular design forming a lowercase "a," symbolizes the integration of various credit card limits into one comprehensive solution. This visual identity not only reinforces the company's name but also its mission to amplify the financial capabilities of its users.
Amplie's branding approach is forward-thinking, aligning perfectly with its innovative service offering. The brand’s identity is modern yet approachable, ensuring that users feel secure and supported in their financial decisions. The modular logo design, paired with the calming blue palette, provides a consistent and reassuring presence across all user interactions, from the app interface to marketing materials.
The brand’s visual identity is not just about aesthetics; it’s about creating a seamless user experience. Amplie’s branding extends beyond logos and colors—it's embedded in every aspect of the product design. The use of modular shapes and consistent color schemes across the user interface ensures that the brand’s values of simplicity and security are communicated at every touchpoint.
This comprehensive branding strategy does more than attract customers; it builds lasting relationships by fostering trust and reliability. For Amplie, branding is not just a visual element—it's a promise to enhance and simplify the financial lives of its users.
By integrating thoughtful design with a clear mission, Amplie sets a new standard in financial branding, ensuring that every interaction strengthens the user’s confidence in their financial journey.
For more information make sure to check out Victor Berriel behance.net/berrielbrands and Lorena Giostri behance.net/lorenagiostri
Branding and app design artifacts
