Artem Litvin shared a beautiful web design concept project he created for the Discovery Channel. The amount of work is nothing less than astounding. I particularly like the editorial look and feel with big typography and excellent imagery. It feels almost like that could be the Discovery TV app, if they even have one. My concern about this type of work is always how it scales or behaves depending on screen sizes. That goes beyond the concept design phase, but it’s always important to take in consideration, otherwise I would feel frustrated every time I open Dribbble or Behance.
That is an animated redesign concept of Discovery channel website, one of the most widely distributed television network.
Web design concept