Tokenology, a web 3 analytics and social platform, has partnered with Mubien Brands to redefine its strategy and brand architecture. With the goal of revolutionizing the NFT trading landscape, Tokenology combines Social Networking, Data Aggregation, and Resources to create a comprehensive one-stop shop for traders and investors.
Mubien Brands embarked on an extensive research and analysis process to create a reimagined visual identity for Tokenology. The focus was on developing a brand that captures the essence of Tokenology's vision while showcasing its innovative spirit and commitment to excellence.
The centerpiece of the visual identity is a unique and recognizable symbol that serves as a visual representation of the platform. This symbol, carefully crafted by Mubien Brands, aims to establish instant recognition and convey the essence of Tokenology's groundbreaking approach.
Complementing the symbol is a fresh and vibrant color palette that reflects the dynamism and forward-thinking nature of Tokenology. The carefully selected hues evoke excitement and possibility, embodying the spirit of the NFT trading world.
To ensure clear communication and legibility, Mubien Brands chose a clean and modern typeface combination. This typography choice enhances the overall aesthetic appeal while maintaining a professional and trustworthy image for Tokenology.
In addition to the visual elements, a custom illustration style was developed to bring Tokenology's concepts to life. These illustrations simplify complex ideas and create a cohesive visual language, enhancing user engagement and understanding.
Mubien Brands also created a dynamic website design and development that serves as the gateway to Tokenology. The website showcases the platform's features, highlights user success stories, and provides a seamless user experience. With its intuitive navigation and sleek interface, the website embodies the spirit of Tokenology and invites users into the exciting world of NFT trading.
Tokenology's collaboration with Mubien Brands has resulted in a comprehensive visual identity that positions the platform as a trailblazer in the NFT trading realm. Through innovative design, advanced tools, and a community-focused approach, Tokenology is set to revolutionize the way traders and investors engage with non-fungible tokens. Brace yourself for a new era in NFT trading with Tokenology, where creativity, data, and community converge.
Brand and visual identity artifacts
About Mubien
Mubien is a branding studio focused on helping clients from around the world through strategic thinking & carefully crafted design. See what Mubien can do for you by visiting: mubien.com
Credits
- Agency: Mubien Brands
- Account Management: Victor Mubien
- Creative Direction: David Mubien
- Illustration: Carlos Almagro
- Motion: Daniel Iglesias
- Art Direction: Daniel Iglesias, Javier Ochoa, Patri Orden, Carlos Almagro
- UX/UI: Javier Ochoa, Patri Orden, Luana Laso
- Web Development: Ángel Pérez, Hernán Jensen
