Branding and Visual Identity: Wyre Case Study


Wyre is a branding and visual identity project shared by Ramotion ✪ on their Behance profile. It's really nice to see the process behind the constructioon of this visual identity system and how some decisions were made during it. Wyre is an enterprise-level API which allows companies to instantly send funds worldwide without taking on any price volatility and for a fraction of the cost. The ultimate task was to re-brand Snapcard as Wyre and design a dynamic branding language yet reflecting a trustworthy and stable feeling.

Brand Attributes

Each process starts with an understanding of a product's uniqueness and value. 

To help a client figure out core values that need to be reflected in branding, we do an exercise with attributes. We brainstorm and write down as many attributes as possible and then select a few items that work the best.


We quickly found a few promising directions. Next, we spent time exploring a few selected directions, testing them to make sure our final decision was justified.

After all testing and discussion, we made a important decision to evolve the direction with a stack of cards. This option had the best potential and reflected the logic of how the product works. This is the most crucial moment in each visual identity process.

Ramotion is UX design agency and branding firm specializing in visual identity, mobile apps, and web design for startups and businesses. For more information check out

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.