It is here! The most anticipated iOS that we've been waiting for a long time now. Is it worth the upgrade? Yes, definitely is. Overall, it's more or less the same but it's definitely an enhanced experience from its predecessor.
Museums always provide us the chance to go back in time, learn about our past, our history. The diversity of things that museums offer to help us understand their exhibits, audio video tours and in this day in age, mobile apps is pretty incredible however there is room for opportunity. I am amazed that museums haven't really stepped up and created incredible experiences. Imagining VR for museums of the world, Marcin Nogal and Amplituda took a pass on redesigning the British Museum app for iOS. The result is quite elegant and definitely deserving of a feature here on Abduzeedo.
One of the things I really liked about this project was the typography and beautiful imagery. The dark background works quite well, it makes the images pop. The view pager with the horizontal scroll and some of the transitions reminds me of some of the Material Design guidelines, which is not a bad thing.
The British Museum, founded in 1753, is the first national public museum in the world. From day one entry was free and given to ‘all studious and curious Persons.' Free museum meant free access to knowledge, it opened a possibility for anyone to learn and innovate. We’ve challenged ourselves to reimagine the digital museum experience. To deepen the connections between museum and its visitors we designed a mobile experience around three main objectives: learn, discover and experience.
For more information check out the Behance page
- Lead Designer: Marcin Nogal
- UI animation: Karol Nadolny
- Architecture photography: Aleksandra Kicka
- Intelectual Property belong to their rightful owners - British Museum
- This work is intended for personal use.