Dive into Cadence™'s world where luxury hydration meets stunning branding and packaging design, by the creative experts at addressarts.
In the bustling metropolis of Los Angeles, a new brand rises, redefining the luxury hydration market. Cadence™, a brainchild of Ross MacKay and George Heaton, breathes life into the fusion of high performance and majestic living. This 2024 launch is a testament to the founders’ vision of translating athletic excellence into an elevated product experience.
Crafting a Visual Symphony
The challenge was formidable: to design an identity and branding that would be the beacon of luxury in a saturated market. The team at addressarts rose to the occasion, creating a brand identity that mirrors the product's sophisticated science and the serene congruence of mind and body.
"Where precision meets art." Cadence™ stands as a hallmark of design prowess. The brand’s typography, centered around the fluid logo, is a dance of elegance and adaptability. This is a brand that speaks in the language of daily routines and peak performance, all while championing focus and productivity.
The chosen typeface for the logo, Exposure by 205TF, exudes a sense of establishment, with connected edges that whisper the tranquility of water's flow. Editorial New and Neue Montreal, sourced from PangramPangram, round out the brand’s typographic voice, delivering messages in harmonious clarity.
The Art of Realistic Imagery
Embracing CGI and renders, addressarts has pushed the boundaries of traditional design workflows. The result is a tactile visualization of the brand — imagining the cool touch of a Cadence™ can, the sight of it resting on a work desk, or accompanying a morning run.
"Envisioning the tactile sensation of premium hydration." This meticulous process birthed not only a packaging design but a sensory prelude to the product itself.
Cadence™ now strides confidently into the future, its branding and identity presence as potent as the drink within its sleek cans. It's an identity that grows alongside the brand, promising to keep pace with Cadence™ as it sets new industry benchmarks. As addressarts eagerly anticipates what's on the horizon, one thing is certain: Cadence™ is poised to quench the thirst of the discerning, one can at a time.
Cadence™ packaging design is bold yet minimal at the same time. Despite the size and boldness of the logo, the can design looks clean and minimal. Black and white palette dominance allows for the fresh and pure feel, which perfectly aligns with the product’s all natural formula. Looking at the can, we can feel the science-backed ingredients blend without getting bored or overwhelmed.
Branding and visual identity artifacts
