Polar, Ltda. created a beautiful branding and visual identity for Círculo 1, a motorcycle club and workshop that gathers friends, families, collectors and enthusiasts of varied motorcycles, whether urban or sportive models.
The visual identity was inspired by ads and racing posters of the 70’s and the 80’s, in which the most popular motorcycles among collectors belong. Inspired from the period and racing universe as well are stripes – composed of the blue, red and yellow chromatic trio. Aside from the visual and verbal identity, the project has expanded to the development of the website, prints for clothing, products, posters and flags for events.
For more information make sure to check out Polar, Ltda.