Explore how Studio Format forged a clear, inspiring branding and visual identity for IMCI Digital School, embodying digital expertise.

Hey, fellow creatives! Let's talk about branding and visual identity. It's more than just a logo. It's the company's core. A brand needs to connect. Every visual part helps. We saw a great example: IMCI Digital School's work by Studio Format.

The Campfire Concept: Warmth in Digital Learning

Studio Format had a clear goal for IMCI. They wanted a brand that was "clear, accessible and inspiring." The focus was digital skill building. The main idea was a "campfire." This symbol is powerful. A campfire means sharing, learning, and group energy. This idea isn't just marketing. It shaped the whole visual style.

The design uses "simple forms and colorful modules." This is smart. These modules aren't just for show. They "create connection, structure information and embody a pedagogy in motion." Look at the examples. You see these shapes and colors used everywhere. They appear on the website and in print. It's about a consistent visual language. One that's easy to get and remember.

UI/UX Integration: A Smooth Experience

The brand connects right into the UI/UX. The website shows this. Clean layouts, clear text, and smart color use make it user-friendly. The mobile view hows it works on any device. This isn't just about looks. It's about clear info and an easy user path.

The IMCI project isn't just for screens. The brand extends to real items, like the tote bag. This consistency makes the brand stronger. It shows a good branding plan works both online and offline. The outdoor sign also repeats this look. It makes the brand easy to spot everywhere.

The Strength of a Unified Brand

Studio Format's work for IMCI proves the power of strong branding and visual identity. They based the design on a strong idea—the campfire. Then they used simple, modular shapes. This made a brand that's both striking and flexible. It reminds us: good design isn't just pretty. It's about clear messages and smart plans.

To see more of their work, visit Studio Format at www.studioformat.fr.

Branding and visual identity artifacts