Eric Emanuel x Adidas Originals SS19 Collection Launch

The fine folks from Matte Projects have shared with us a couple of really interesting projects that deserved recognition on ABDZ. First of all, let's share their work on a 'VIP' packaging design collaboration for Eric Emanuel x Adidas Originals SS19 Collection Launch. This entire project is creative to its material, design, and just take a look at those floral patterns. It's so beautiful! Each kit was built to house a pair of shoes and selected apparel. Fitted for the earlier springtime, the collection’s floral motif and sand tones were infused into the design of both the men’s and women’s kits.

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Packaging Design

Structurally, MATTE’s packaging elevated what would otherwise be a simple container to create a keepsake artifact. The unique opening experience incorporated the same thread found in the adidas sneakers. Recipients needed to pull the thread, tearing a paper strip that not only opened the box, but also revealed a handwritten note from Eric himself.

About Matte

Matte is a creative agency and a production company focusing their work on culture and content creation. Make sure to follow their work and experiments on Instagram.