Diego Leyva and the Latente Studio shared a branding and visual identity project for HEWSTON'S London based barbershop that offers a distinctive style to customers. The concept is to reflect the core values, being an inclusive and warming space. We decided to represent the essence by designing a font with different densities, which translated into various thicknesses and types of hair, then sliced the logo to correlate the purpose of their golden touch.
By designing a modular system, we honored the haircut process. Movement, depth, volume were the main characters in our creative process.