I haven't worked on a branding project in quite a long time as I've been keeping my focus on UI/UX and prototyping for the past few years. That doesn't mean that my thirst for branding has ceased.
Legurmê is a gourmet antipasti brand that targets young consumers with busy routines that seek high quality and convenient products. The colors differ the flavors of each antipasti, forming a collection of harmonious labels. Let's take a look at their beautiful branding & packaging design.
Designed by Brazilian creative studio IndustriaHED.
The name Legurmê is a mix of two words, “Legumes” Portuguese word for Vegetables and “Gourmet”, a cultural ideal associated with the culinary arts, word with the letter “t” mute and "Puro Sabor” that means pure taste or pure flavor.