La Baignade Décontract' & Pop Bar Ensoleillé branding

In 2022, STUDIO/AB was approached by Sébastien Maloi to design the visual identity of his project: La Baignade. Event organizer, he wants to set up an ephemeral bar for the summer of 2022 in La Baule. The concept ? A resolutely pop, sparkling and relaxed bar, where music and cocktails mingle to the rhythm of carefully chosen playlists.

Based on an in-house typography, La Baignade plays with a system design based on three graphic fundamentals: its thick, geometric typeface, reminiscent of vinyl record covers, its acid colors, making it possible to convey this summer period and the soft feeling it releases, finally, a series of posters imagined and designed in such a way as to combine music and cocktails.

At La Baignade, you will sip your cocktail on a "Jazz on the rock" melody, or a "sparkling Bepop" sound, on an "exhilarating Rap" or while enjoying a "Blues tonic" group!.


  • State the creative category: Graphic Design, Art Direction
  • Designer: Alexis Boudal
  • Studio: Studio | AB agency based in Nantes, FRANCE. 
  • Website: 
  • Online portfolio: Behance Portfolio

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