In the alchemy of branding, the true magic lies in stitching together identity, purpose, and emotion. This is the feat BEM Design Studio masterfully achieved with ÁreaBH, a brand that combines the heartbeat of Belo Horizonte (BH) with the pragmatic concept of self-storage.
At the core of ÁreaBH is a brilliant marriage of linguistics and geometry. The play on the city's abbreviation and its phonetics with the mathematical formula for area is sheer genius. The name itself, ÁreaBeagá, becomes an ode to the city, while subtly highlighting the brand's offering - customizable storage spaces defined by their square footage. Just as the area of a rectangle is malleable, determined by its base and height, so too are the storage solutions offered by ÁreaBH.
By evoking the city's beloved nickname, the brand crafts an immediate bond with the residents of Belo Horizonte. This is not merely a business, it whispers; it's a part of the city's tapestry, born from its spirit and tailored for its people.
The visual elements are equally poignant. The color palette, influenced by the emblematic symbols of Belo Horizonte, encapsulates the essence of the city while emphasizing the brand's commitment to space, safety, and hygiene. The logo, with its play on rectangular forms, showcases the brand's versatility, ingeniously juxtaposing the mathematical and the practical.
BEM Design Studio's creation isn't just a brand; it's a narrative. ÁreaBeagá resonates with the soul of Belo Horizonte, while echoing the brand's promise to its clientele. This symphony of locality, mathematical brilliance, and functional appeal ensures that ÁreaBeagá isn't just remembered, but cherished - an emblem of innovation, commitment, and an indelible bond with its community.
Branding and visual identity artifacts
For more information make sure to check out BEM Design Studio website.
