Dive into Rebæl's innovative journey with EVERLAND in branding and packaging design, showcasing their artistic and rebellious spirit for a distinct market presence.
In the competitive landscape of juice making, standing out requires more than just exceptional flavors; it necessitates a unique brand identity that captivates and communicates the essence of the brand. This is where the Danish juice maker Rebæl, with the collaboration of the Scandinavian boutique design agency EVERLAND, truly shines, showcasing a remarkable journey of branding and packaging design that sets them apart in the market.
Rebæl isn't just another beverage company. Founded in 2016 by Emil and Tom, two individuals passionate about the creative process, they aimed to craft taste experiences that were extraordinary. Rebæl's offerings range from high-end juices and soft lemonades to refreshing ice teas and ready-to-drink cocktails, each treated like a work of art. This artistic approach is deeply ingrained in their brand's DNA, mirroring their commitment to innovation and quality.
EVERLAND's involvement in developing Rebæl's brand identity was pivotal. The goal was clear: to reflect Rebæl's rebellious spirit and artistic ambitions. The result is a brand universe that defies conventional norms, challenging the mainstream with its fluidity and adaptability. This approach is evident in every aspect of the brand's identity, from the collage designs on the labels that evoke the rich culinary experience within, to the modular logo that can be creatively stacked in various ways. This design philosophy not only differentiates Rebæl in a crowded market but also resonates with consumers seeking authenticity and innovation.
Jonathan Faust, Design Director at EVERLAND, summarizes the project's essence perfectly, stating, "The Rebæl brand design is alive, complex, yet straightforward. It reflects the flavors and fits the occasion. Only a true rebel would dare to embrace this design universe." This statement encapsulates the successful marriage of design and branding that Rebæl has achieved, marking a significant milestone in their journey.
For brands looking to make their mark, Rebæl serves as a beacon of creativity and rebellion in branding and packaging design. Their story is a testament to the power of artistic expression in building a brand that not only stands out but also resonates deeply with its audience.
Branding and packaging design artifacts
For more information make sure to check out EVERLAND website.
