Inventity Foundation Branding: A Cohesive Visual Identity System

Discover the cohesive visual identity system of Inventity Foundation, rebranded by Markiewicz Studio, focusing on branding and visual identity.

Markiewicz Studio recently undertook a comprehensive rebranding of the Inventity Foundation, aiming to create a cohesive and recognizable visual identity system. This rebranding project encompasses several critical areas, including logo design, visual identity system, iconography, publication design, social media, print, and motion.

Project Scope and Objectives

The Inventity Foundation provides professional advisory services with a team of over 50 managers specializing in strategic, operational, financial, and ESG advisory. The foundation's mission is to offer a proven methodology and experienced managers to ambitious companies aiming for effective growth.

The rebranding aimed to reflect the existing pillars of the company's identity while adapting to new operational areas. The goal was to strengthen the brand's market position by creating a cohesive and recognizable system that maintains key elements from the previous strategy while redefining them innovatively.

Strategic Frameworks and Visual Identity

A key aspect of the rebranding was the creation of new design frameworks based on the principle of contrast. This principle combines two opposing visual directions, reflecting the foundation's core values: knowledge, adaptation, development, and connectivity.

The new symbol for Inventity blends characteristics of an asterisk (simplicity, structure, expansion) with an abstract droplet form (creativity, sharing, adaptation, abstraction). This symbol references the previous synapse-like symbol of Inventity, maintaining continuity while introducing a fresh visual identity.

Comprehensive Visual Language

The new visual language developed for Inventity includes a broad range of elements:

Color Palette and Typography: Carefully selected to reflect the brand's values and ensure consistency across all media.
Composition Guidelines: Providing a cohesive structure for all visual materials.
Graphic Elements: Including data visualization charts, iconography, and animation guidelines.
Publication Design: Redesigning a 400-page publication to align with the new visual identity.
Digital and Print Materials: Creating corporate presentation templates, promotional materials such as posters, banners, and corporate stationery designs.

The rebranding also involved extensive consultation for website redesign, ensuring that all digital touchpoints align with the new visual identity.

Conclusion

The rebranding of Inventity Foundation by Markiewicz Studio showcases a strategic approach to creating a cohesive visual identity system. By blending simplicity and creativity, the new identity effectively communicates the foundation's values and strengthens its market presence. This rebranding effort demonstrates how thoughtful design can enhance brand recognition and facilitate growth in new operational areas.

For a detailed look at the project, visit the Inventity Foundation Rebranding on Behance.