The iconic The Wombles partner with brands to champion sustainability. Discover how their new branding toolkit created by how.studio celebrates their legacy and promotes a circular economy.

The Wombles, Britain’s beloved furry environmentalists, are celebrating their 50th anniversary with a renewed focus on sustainability. Recognizing the fashion industry’s significant environmental impact, they’ve partnered with brands committed to reducing waste and promoting a circular economy.

The Challenge: Modernizing a Beloved Brand

The Wombles, with their rich history and diverse visual archive, presented a unique branding challenge. The goal was to distill their nostalgic appeal into a cohesive and recognizable toolkit that resonates with a new generation while staying true to their core values.

The Solution: “Found & Found”

Inspired by the Wombles’ workshop where they transform trash into treasure, the “Found & Found” concept emerged. This ethos of circular living guided the creation of a versatile branding toolkit featuring recognizable icons, patterned pictograms, and illustrations.

A Toolkit for Sustainable Storytelling

The new branding toolkit is a treasure trove of visual and verbal assets that brand partners can leverage. It includes:

• Icons and Pictograms: Instantly recognizable symbols that capture the essence of the Wombles.
• Illustrations: Playful and engaging illustrations that bring the characters to life.
• Straplines: Upbeat and inspiring messages that echo the Wombles’ iconic catchphrases.

The Impact: Small Actions, Big Difference

As the Wombles lead the way in promoting sustainable partnerships, they remind us that even small actions, like a logo on a T-shirt or a pattern on a bag, can have a significant impact when done together.

The Wombles' 50th-anniversary branding initiative beautifully blends nostalgia with a modern message of sustainability. By partnering with brands committed to a greener future, they demonstrate the power of collective action in creating a more sustainable world. The Wombles' legacy continues to inspire, reminding us that it's never too late to make a positive change.

Branding and visual identity artifacts

Credits

• Strategist: Luke Scott
• Copywriter: Harriet Stallibrass
• Studio Manager: Tabitha Lawrence
• Production Manager: Jojo Jardim
• Icon Illustrator: Rémi Sorbet
• 3D: Matthew Gilbert
• Snr Creative & Illustrator: Eilidh Reid
• Snr Animator: Eilidh Reid
• Snr Designers: Pip Tully, Chris Markland, Callum Richards
• Digital Design Director: Luke Scott
• Design Director: Priyjah Paramasivam
• Account Managers: Fraser Campbell & Clare Beagley
• Production Director: Romy Lazarra
• Account Director: Jess Strange
• Creative Director: Chris Clayton
• Exec. Creative Director: Cat How

For more information make sure to check out how.studio