Explore how Cêpa Studio crafted JayBe MilkShakes' branding and visual identity. A fun character, expressive colors, and pause-worthy design.

Hey design aficionados! Let's talk about a branding project that’s both refreshing and visually delicious: JayBe MilkShakes. Cêpa Studio cooked up this comprehensive branding and visual identity, covering everything from strategy and design to photography and animation. They even handled social media content.

Their main goal? To build a brand that hits the sweet spot with its target audience. In our screen-saturated world, Cêpa Studio aimed to create a visual treat that encourages us to take a break. Think about it: the thoughtful use of form, space, and composition invites you to pause and savor the moment, just like enjoying a milkshake.

The creative minds behind this project include Fellipe Rinschede, the Co-Founder & Creative Director, Bruno Lopez, the Co-Founder & Motion Director, and photographers Luan and Julia Loures from Loures Agency. Want to dive deeper into their portfolio? Check out Cêpa Studio's official website at cepa.studio.

Meet JayBe: The Soul of the Brand

At the heart of JayBe's world is a character: JayBe himself. More than a mascot, he's the soul of the brand. JayBe is curious, chill, and unapologetically fun. With expressive colors and simple shapes, he becomes the brand's emotional anchor turning each shake, story, and social post into a moment of personality. Whether he's floating through flavors, vibing to beats, or getting messy with toppings, JayBe helps bridge the space between the digital and the delicious.

The character was designed not just to entertain, but to communicate. Every movement, look, and animation was crafted to echo the brand's promise: to offer a break from the overstimulation of everyday life. In a feed full of noise, JayBe is the pause that feels like a sip of your favorite milkshake—comforting, nostalgic, and just the right amount of unexpected.

Visual Identity Elements

Cêpa Studio developed a range of branding and visual identity elements that bring JayBe to life. These include the logo, color palettes, typography, and, of course, the JayBe character. The logo itself is clean and playful, often incorporating JayBe’s image. The color palette is vibrant, reflecting the fun and energetic vibe of the brand.

The studio also extended the visual identity to packaging, like the design of the milkshake cups, and promotional materials such as posters and t-shirts. Even a cow character, "Joy Bo," adds another layer of fun to the brand.

A Taste of Creativity

The JayBe MilkShakes project shows how thoughtful branding and visual identity can create a powerful connection with consumers. Cêpa Studio’s work is a testament to the power of simple yet expressive design. It reminds us that sometimes, all we need is a moment to pause and enjoy the simple things in life.

If you’re craving more design inspiration, be sure to explore Cêpa Studio's portfolio. Who knows? It might just spark your next big idea.

For more information check out cepa.studio 

Branding and visual identity artifacts