Exploring Novaselv's branding and visual identity, showcasing the elegance of minimalism in professional workspace cleaning services.
In the realm of branding and visual identity, the professional cleaning service Novaselv stands out with a striking yet restrained design language. Crafted by the skillful designer Ihor Tkvnk, the brand's visual essence is a testament to the power of minimalism.
The central theme of Novaselv's branding orbits around the concept of cleanliness, aptly resonating with the company's core offering of workspace sanitation. The designer has delved into the alphabetic anatomy, reimagining the letter 'n' as an emblematic figure. By deconstructing and reassembling this character into triangular shapes, a versatile symbol is born, one that echoes the foundational geometric forms found in nature.
Color plays a pivotal role in Novaselv's visual strategy. The palette is anchored in subdued grays, ensuring a professional and neutral backdrop. Against this canvas, bursts of bright yellow punctuate the branding, a choice that enlivens the identity and subtly nods to the vibrancy of a clean and energized space.
Spheres and bubble-like figures add a three-dimensional layer to the identity, carefully integrated to avoid visual clutter. These elements are sparingly used, yet they provide a dynamic contrast to the flatness of the graphic forms, suggesting the meticulous attention to detail that Novaselv guarantees in its services.
The branding's overall simplicity belies its sophistication. There is an elegance to the unembellished approach, which aligns harmoniously with the ethos of the cleaning industry. It's a visual narrative that speaks of clarity, precision, and efficiency, without succumbing to an overabundance of elements.
Novaselv's branding, thus, stands as a paragon of how minimalistic design can encapsulate an organization's spirit. It achieves an equilibrium between form and function, mirroring the balance one seeks in a professionally maintained workspace. This identity is not just a facade; it's an authentic representation of Novaselv's commitment to purity and excellence in their field.
Branding and visual identity artifacts
For more information make sure to check out Ihor Tkvnk on Behance, website and Instagram.
