Pascoe + Tew: A naked brand and website design

Curious worked with Executive Search company Pascoe + Tew to create a new brand identity and website to distinguish them in the rather dull world of recruitment. 

The goal was  to convey a company that does things differently, whose psychology-led approach lends itself to a 100% success rate. One with best intentions at heart that would never rely on LinkedIn algorithms to do their jobs. A company that has made Executive Search human.


The interface is confident, with nothing to hide, blending simple, clean photography with tongue-in-cheek illustrations and a warm accent color used consistently throughout the . It’s professional but not cold, adding personality and tone to a rather dull world. The design heroes the brand; taking away layers of complexity, it doesn’t wrap itself up in corporate fluff. 

UX discovery led us to a simple sitemap. Each page serves a specific purpose and like the brand there’s nothing extra added in. Users understand the ethos of Pascoe + Tew at first landing and easily find any information they need. 

Motion vignettes

For more information check out Curious and to see the website visit Pascoe + Tew.

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