Discover how Persério's branding and visual identity blend engineering precision with innovative design. Learn more now!
Persério, an engineering company specializing in structural projects and technical training, sets a new benchmark in the field with its compelling branding and visual identity. Designed by Willian Henrique, the brand encapsulates knowledge, technological innovation, and applied professional expertise.
At the heart of Persério's visual identity is an isometric grid, a nod to the precision and geometric rigor inherent in engineering and architecture. From this foundation, Henrique crafted a stylized "P," embodying both two-dimensional and three-dimensional elements. This logo reflects the company's commitment to blending technical mastery with innovative design.
The typography for Persério’s logo employs modern uppercase letters, portraying the company as serious, technological, and forward-thinking. This approach underscores the brand's dedication to advancing its field through resilience and continuous improvement—a philosophy echoed in its name, derived from the Portuguese word "perseverante," meaning "persevering" or "persistent."
Persério’s branding strategy goes beyond mere aesthetics. It aims to position the company as a knowledge leader, combining theoretical and practical training for structural engineering professionals. This dual focus ensures that Persério not only imparts cutting-edge technical skills but also prepares its trainees to apply these skills effectively in real-world scenarios.
Moreover, the branding emphasizes Persério's core values of resilience and determination. The company aims to be a beacon of persistence, learning from challenges, and continuously striving toward its goals despite obstacles. This narrative is integral to the brand’s identity, making it relatable and aspirational for its audience.
In essence, Persério’s branding and visual identity masterfully integrate the precision of engineering with the dynamism of modern design. This fusion not only sets the company apart in its sector but also communicates its mission to innovate and educate, creating a lasting impact on the industry.
Explore more about Persério and its innovative approach to branding and visual identity on their Behance page and learn about the designer behind the brand, Willian Henrique, on Keepo.io.
Branding and visual identity artifacts
