Petal Branding and Visual Identity

by abduzeedo

Vineeth TP shared a really simple but, in my opinion, quite beautiful branding and visual identity for Petal, a new kind of credit card company determined to take credit into the future. It is designed to help people build credit and spend responsibly. What I love about Vineeth was the way he designed the cards. They look like Pantone colors. The magnetic stripe also blends to the edges. It feels quite unique.

Image may contain: mobile phone and printImage may contain: screenshot, print and templateImage may contain: post-it note and bookImage may contain: screenshot, indoor and templateImage may contain: screenshot, indoor and templateImage may contain: mobile phone, indoor and screenshotImage may contain: indoor, mobile phone and screenshotImage may contain: wall, indoor and internetImage may contain: screenshotImage may contain: screenshot, internet and abstract

Credits

  • Client: Petal
  • Art direction & Illustration: TP Vineeth
  • Site: petalcard.com

 

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