R/GA LookBook and Manifest of Management Principles

Ryan Atkinson and his team brief was to design a physical book to manifest our Management Principles. The Business Transformation team at R/GA (among many things) is known for it's sneaker culture. And because they know that good managers make their people look good, they thought it only fitting to bring their sneaker culture and management principles together to create the BT Lookbook — A collection designed to help you find your own (management) style and put your best foot forward.

For the art direction of the photography we shot a "polaroid-in-the-moment" style to emphasize the concept of a fashion lookbook a little more. Hard shadows, hot lighting and even a bit of blur were all intentionally designed to reference powerhouse fashion magazines like self service.

Editorial Design

Check out Ryan's Instagram

Written by

Abduzeedo

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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