Flagship, a global creative studio, collaborated with designers Niklas Rosén and Gustav Nordebrink to create their digital experience. Rosén and Nordebrink were given the responsibility of designing Flagship's branding, visual identity and website to convey their vision and values through an online platform.
The designers' approach to the project was to simplify Flagship's branding while refining their visual toolbox. Guided by Flagship's brand vision of "finding clarity," Rosén and Nordebrink streamlined the communication and developed a more cohesive look and feel for the brand. They achieved this by thoughtfully reducing unnecessary design elements and incorporating the square, the central building block of Flagship's logotype, into a pixelated pattern that symbolizes the transformation from complexity to clarity. This pattern serves as the foundation of Flagship's visual identity and can be seen throughout their digital experience.
Creating a digital experience that effectively communicated Flagship's vision and values was a key challenge of the project. Rosén and Nordebrink overcame this challenge by focusing on clarity and simplicity. They worked closely with Flagship throughout the project, ensuring that every aspect of the design accurately reflected their brand vision and values. From the choice of colors and typography to the layout and user experience, every element of the design was carefully crafted to create a cohesive and compelling digital experience.
The end result was a visually stunning website that effectively communicated Flagship's brand identity to their target audience. Rosén and Nordebrink's design perfectly reflected Flagship's innovative and diverse ideas. The designers' focus on simplicity, clarity, and precision resulted in a digital experience that showcased Flagship's innovative and diverse ideas in a way that resonated with their target audience.
In conclusion, the collaboration between Flagship and designers Niklas Rosén and Gustav Nordebrink is an excellent example of how a talented design team can effectively communicate a brand's vision and values through a digital experience. Their focus on simplicity, clarity, and precision resulted in a visually stunning website that perfectly reflected Flagship's brand identity.
Branding and UI design
- Harry J. Atkins, Development
For more information make sure to check out id-c.se/work/flagship