The Abduzeedo design blog is excited to showcase a recent branding and visual identity project for architect Andreia Anjos, who is based in Sintra, Portugal. The project was created by Luiz Design and features a contemporary design style that incorporates many angles into her projects, it was important to create a visual identity that truly represented her unique perspective.
The goal was to create a strong symbol that would effectively capture Andreia's personality while staying true to her field of expertise. To accomplish this, the designer decided on a symbol with straight lines and angles that would give the brand a distinct DNA.
The visual identity reflects Andreia's modern and sophisticated style, with a nod to the angles that are so important in her work. The symbol derives from the simplification and abstraction of the letter A heavily inspired by blueprint drawings. The color palette chosen for the project, which is basically black and white, adds a sense of professionalism and stability to the brand.
The use of a strong symbol, combined with a simple color palette, makes for a memorable and recognizable visual identity that accurately represents Andreia Anjos' work. The design is simple yet impactful, making it easy to apply to various mediums such as business cards, websites, and social media.
In summary, the visual identity project for architect Andreia Anjos by Luiz Design successfully captures her personality and style through a strong symbol with straight lines and angles. The carefully chosen color palette adds a sense of professionalism and stability to the brand, making it easy to apply across various mediums. The Abduzeedo design blog looks forward to seeing how this visual identity will elevate Andreia's work as an architect.
Branding and visual identity artifacts